Minor league sports, especially baseball, is all about promotions. The Arkansas Travelers have promoted their butts off leading up to the unveiling of their new look Wednesday night. Golden ticket baseballs hidden around central Arkansas and a social media frenzy leading up to a big unveiling party at Dickey-Stephens Park.
The designs are sharp. I love how the “Swamp Camo” is a blend of Arkansas cypress trees and sage grass.
There apparently is a new mascot coming, too, (I’ll miss Shelly) — a creature that is a omen of good luck (whatever that is).
Anyway, there was a lot of hype leading
up to the new branding and more to follow with the unveiling of the team uniforms and mascot.
I get it, and it’s fun. However, and I think I speak for many, the best reason to come to Dickey-Stephens Park (other than the great game of baseball) is the park itself. The $3 parking lot next door, the inexpensive concession stands and the spectacular view of downtown Little Rock.
The mascot could be a pink chicken, and the players dressed in purple polka dots, and I would still attend as many games as I could.
I love the game, the atmosphere and the ballpark. For some I know it’s a social event. That’s why I think hiring the right manager (if you can hire a big-name former big leaguer that is a draw) and produce as many quirky promotional nights (Midget Wrestling and Clunker Car Night are among the best in the business) as possible, may be more important than a new logo.
But, the Travs will have new look when they take the field, but little changes for me. I’ll attend games wearing my throwback logo hat I bought the year Ray Winder Field closed and the cool throwback ‘LR’ T-shirt I bought last season (I’ll eventually buy a shirt with the new logo), and I’ll be inhaling a large tray of BBQ nachos and enjoying some baseball with a view. That’s why I go to the ballpark.